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Ok Im Back at It Again With the Vans

The creators of

Credit... YouTube

Every once in a while, a meme rises up from the wondrous bog of entertaining nonsense that is the Net.

To attain mainstream recognition, the meme and its creators must pass through a ceremonial rite of passage called "The Ellen DeGeneres Bear witness," where past luminaries like Alex from Target, Rebecca Black and Lydia Lee (the Adele-singing student) have gathered to extend their 15 minutes of fame.

That would too be true for the creators of "Damn, Daniel," the latest Cyberspace awareness. The video was shared hundreds of thousands of times equally it leapfrogged from Snapchat to YouTube, Twitter and basically every other social platform. Accept a wait.

What did I simply sentry?

It's "Damn, Daniel," a series of Snapchat videos that Joshua Holz, a high schoolhouse sophomore, filmed of his friend, Daniel Lara, during sixth period at Riverside Polytechnic High Schoolhouse in California.

It literally consists of Joshua repeating "Damn, Daniel," over and over over again while filming his friend, who looks merely a lilliputian uncomfortable. The phrase "back at it again with the white Vans" is also repeated. This particular catchphrase has delighted corporate America.

A tweet from a major brand signals the bespeak where a meme is reaching the beginning of the stop of its life span. This is also truthful when completely unrelated entities try to participate.

I don't get information technology.

It's O.1000. Fifty-fifty experts will tell you lot that there is no explanation for this type of thing. Anyway, information technology will all exist over soon — a lot of people might say that it's over already (the article you are reading might exist its death knell).

While you expect for it to be over, enjoy one of the several "Damn, Daniel" remixes that have cropped up:

That was weird and also oddly sort of engrossing.

I know.

Do yous call back Daniel is enjoying his Internet fame?

He seems pretty comfortable with how things are going. In his advent on "The Ellen DeGeneres Show" that aired on Wednesday, Daniel said that he can't even go to the mall or a swim meet without being asked for photos with his fans or getting wedlock proposals.

"I'm non in a rush to go married someday soon," said Daniel, who at 14 is plainly an old soul. "But, you know, the girls are just a huge bonus out of all of this."

But there are downsides to Internet fame. On Tuesday, TMZ reported that Joshua, the vocalisation of "Damn, Daniel," was a target of swatting, the problematic practice of calling in false reports of shootings or violence to the constabulary, who so respond with armed force.

On the other hand, Daniel received a lifetime supply of Vans sneakers, and Joshua got a surfboard with "Ellen" show branding. So that's something.

Is this all an elaborate ad to make Vans pop again?

Unclear. Vans hasn't responded to a asking for comment as of Thursday, but the company joined the fun on social media. Last week, Vans published a poll that didn't actually make any sense, which, given the circumstances, is kind of plumbing fixtures.

With all the attention, information technology's clear that the company is having a moment: "Damn, Daniel"-themed Vans are selling for upwards to $400,000 on eBay. (None of the shoes vest to Daniel, though, he said on "Ellen.")

What advice do celebrities of Internets past take for Daniel?

A spokeswoman for Ms. Black, who rose to fame through her song "Friday," declined an interview on Thursday, saying that Ms. Black "is coming out with new music in the next three to half-dozen months and we are saving the press for that moment." Skilful to know.

Tay Zonday, whose viral video "Chocolate Pelting" was almost a decade ahead of its time (and earlier the "Ellen" show started explaining memes to older generations), expressed some business over email.

"Today, the lightning of fame can strike any kid with no experience and no business plan," wrote Mr. Zonday, who at 33 is an elder statesman of viral Internet fame. "Sharks circle trying to lock in volume deals, national tour deals, private outcome appearances and management contracts. Do parents know how to brand the right choices when this happens? Do parents know how to environs themselves and their viral-star child with adept people?"

Practiced questions. Messages sent to "business inquiry" email addresses for Alex Lee (#AlexFromTarget) and Joshua, who created "Damn, Daniel," went unanswered on Th.

This has to be a new low for an online frenzy to happen over something and then ridiculous, correct?

We're non sure — but by the way, did you hear that Fri is the ceremony of the Net losing its mind over a black-and-blue dress? (Ms. DeGeneres, past the mode, was solidly in the white-and-gold camp.)

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Source: https://www.nytimes.com/2016/02/26/style/damn-daniel-video-vans.html